The Cult of Benefit’s Hoola Bronzer
In the land of cult-status beauty products, most that reach the ranks of desert island worthiness are staples like lip balm, multitasking moisturizers, and mascaras that appeal to (and can easily be worn by) the masses. So when something like a bronzer, a product that's usually so dependent on specific skin tone, gets universal praise, you know it's a real MVP.
Benefit's Hoola Bronzer not only racks up more awards than Meryl Streep, but also has a sizable fan club with members you may have heard of: Lindsay Lohan, Into the Gloss founder Emily Weiss, Rachel McAdams, Julianne Hough, and Ariana Grande have all gone on record to say they swipe on Hoola as their bronzing powder of choice. And while all its devotees share a similar love of this single-shade powder, their skin tones are anything but. Everyone from actress Jurnee Smollett to our own Lorelei uses the universally flattering shade in the little bamboo-covered box to create that summer glow we start to miss post Labor Day—year-round.
Hoola's magical powers stem from its matte formula: Its completely shimmer- and shine-free finish lets you build and blend the chestnut color without fear of entering disco ball territory. Use a big fluffy brush to lightly dust the powder over the spots the sun would naturally hit (forehead, bridge of nose, cheekbones, chin) to bring life back to a zombie-dull complexion, or use the densely-packed, natural-bristle brush that comes with the compact to contour your cheekbones for a more defined finish. Either way, you'll look like you just got back from an enviable tropical vacay, and an A-lister approved one at that.